How CDFAs Should Approach What Do You Value

Walk into any state bar conference and watch the conversations at the breaks. The practitioners who clearly know each other are usually the ones who have built reputations in specific areas. What Do You Value is a specific area that compounds well.

For divorce financial coaches who have decided they want to do more of this work and are looking for an honest map of the territory rather than a marketing piece.

The economics of What Do You Value engagements for divorce financial coaches usually favor flat-fee or tiered-fee structures over hourly billing. The work is well-defined enough to scope cleanly, and clients usually prefer predictable costs. Coaches who develop reliable scoping templates can produce consistent margins where hourly-billed coaches absorb variable amounts of scope creep.

How What Do You Value engagements begin

The intake conversation for What Do You Value matters does most of the work of the engagement. Practitioners who run a structured intake — covering the client’s objectives, the timeline they’re working with, the co-professionals on the case, the data and documents needed, and the form the deliverable will take — produce engagement letters that hold their shape through the matter. Practitioners who run an unstructured intake produce engagement letters that get rewritten or absorb scope creep silently.

The right intake length for a What Do You Value matter is usually 60 to 90 minutes, conducted in person or by video. Shorter intakes miss the depth required for the engagement to be properly scoped; longer intakes overwhelm the client. Many practitioners follow up the intake conversation with a written summary the client confirms before the engagement letter is sent.

The analytical work itself

The pacing of the middle phase depends heavily on third-party responsiveness. Some What Do You Value engagements can complete the middle phase in 30 days; others stretch to four months because a critical document custodian is slow to respond. Practitioners who actively chase third-party documents — rather than waiting for them — keep matters moving meaningfully faster than passive practitioners.

Communication discipline during the middle phase prevents most of the problems that show up at the deliverable. Practitioners who send the client weekly or biweekly written updates — even short ones — maintain trust and surface issues early. Practitioners who go silent during the analytical work leave the client to imagine what might be happening, which is rarely productive.

How the matter ends

Walk the client through the deliverable before they take it to the attorney or court. The presentation matters; the same report explained well lands differently than the same report dropped over email without context. The walk-through is also where the client’s last questions surface; addressing them in real time prevents follow-up cycles weeks later. For deeper reference, see ABA Family Law Section resources.

The deliverable for a What Do You Value engagement is the work product everyone will reference for years afterward. It needs to be defensible (your analysis can withstand scrutiny), readable (the client and any non-specialist can understand it), and complete (it addresses what the engagement was scoped to address). The deliverable usually takes 20-40% of the engagement hours; underestimating this consistently produces matters that run over time.

When the standard doesn’t apply

What Do You Value engagements vary along a few predictable dimensions: client sophistication (institutional client vs. unsophisticated individual), case complexity (single straightforward question vs. multiple intertwined issues), opposing-side cooperation (cooperative vs. adversarial), and timeline pressure (negotiated timeline vs. court-imposed deadlines). Each dimension affects how the standard engagement pattern needs to adjust.

Matters with unsophisticated clients require more explanation, slower pacing, and more deliverable walk-through time than matters with sophisticated clients. Practitioners who run the same engagement structure regardless of client sophistication produce uneven outcomes; calibrating to the client is part of professional judgment.

None of this is shortcut work. The practitioners who own What Do You Value in their markets earned their position the slow way — consistent attendance at the same conferences, careful case work compounding over years, relationships built deliberately.

How VennBoard fits in

Practitioners who handle What Do You Value repeatedly find that the back-office infrastructure is the difference between a practice that scales and one that absorbs the practitioner. VennBoard provides the structured workspace that lets you focus on the substantive work — the part that actually compounds.

Practitioners interested in seeing VennBoard’s case-management infrastructure for What Do You Value work can learn more at VennBoard.com.