Family-law-adjacent practice has plenty of topics that look the same from a marketing site and read very differently from inside an actual case. Avoid the Shiny Object Syndrome is one of them.
Aimed at mediators at any career stage who have started seeing referrals in Avoid the Shiny Object Syndrome and want to know what the work actually looks like once you commit to it.
For mediators, Avoid the Shiny Object Syndrome comes up in the context of helping parties reach agreement, not in producing analytical conclusions for one side. The mediator’s role is structural — surfacing both parties’ interests, identifying common ground, and helping the parties construct durable agreements. Mediators who slip into advisory or evaluative roles on Avoid the Shiny Object Syndrome undermine their effectiveness in subsequent sessions.
Year one through three
The first three years of practicing Avoid the Shiny Object Syndrome are about volume and humility. You don’t yet know what you don’t know. The matters you take should mostly come through senior practitioners you’re working under, not directly. The hours per matter will be higher than they ever will be again. Bill them all anyway; you’re paying for the education with your time.
The matters that go wrong in years one through three teach more than the ones that go right. Practitioners who debrief carefully after difficult matters — what they would have done differently, what they didn’t know, what they’ll watch for next time — compress the learning curve significantly.
When the practice starts to compound
Pricing power increases meaningfully in this stage. Practitioners who have established a track record can charge specialist rates because the work is demonstrably specialist. The transition from generalist to specialist rates is often the single largest income increase of a mediator’s career; practitioners who hesitate to make it leave significant money on the table.
Mid-career practitioners in Avoid the Shiny Object Syndrome make the transition from being someone who handles cases to being someone other professionals refer to. The shift requires deliberate effort: continuing to attend the same conferences, continuing to write or speak on the area, continuing to take the calls from less-experienced practitioners who want a quick sanity check.
Long-arc practitioner
Senior practitioners frequently take on roles in the broader professional ecosystem: section officers, conference presenters, mentors to mid-career practitioners, board members of relevant organizations. These roles aren’t required but they extend the practitioner’s reach and reinforce the reputation that produces ongoing referrals. For deeper reference, see ABA Model Standards of Conduct for Mediators.
Practitioners with eight or more years focused on Avoid the Shiny Object Syndrome usually have a noticeable market position. They get referrals without active marketing. Their work is recognized in their region or sometimes nationally. The challenge at this stage is not building the practice but managing its scale — deciding which matters to take, which to delegate, which to refer out.
The career-long view
Pricing trajectory across stages: years one through three are about earning the right to charge specialist rates; years four through seven are about charging them; years eight and beyond are about commanding them.
The work changes in detail but not in substance across career stages. The intake conversation, the case file, the analytical work, the coordination with co-professionals, the deliverable, the closing — these stay the same shape across decades. What changes is how fast you can do each of them and how confident you are that you’ve done them right.
The practitioners we see succeed in Avoid the Shiny Object Syndrome share a few habits: they show up consistently at the same professional events, they invest in templates and infrastructure, they keep peer relationships current, and they treat each matter as a chance to refine their approach.
How VennBoard fits in
Practitioners who handle Avoid the Shiny Object Syndrome repeatedly find that the back-office infrastructure is the difference between a practice that scales and one that absorbs the practitioner. VennBoard provides the structured workspace that lets you focus on the substantive work — the part that actually compounds.
For mediators ready to see how VennBoard supports Avoid the Shiny Object Syndrome engagements, visit VennBoard.com.